Working with founder Johnny Schillereff and Marketing Director Ryan Kingman, I compiled an external facing brand book as part of the Element Media Kit. This included gathering, writing copy as well as re-crafting some existing copy. Organizing the brand story and turning it all into a book for media, shops and partners. This included re-crafting the original mission statement and re-designing it into what became known as the “element creed” graphic featured in the opening spread.

This book was later expanded into the first Element Brand Book. I also oversaw creation of that as well as communication of the brand ideals at yearly Global Brand Meetings and Global Sales Meetings.

This project is part of John Alvino’s personal portfolio and case studies.